YouTube creators to contribute over Rs 10,000 crore to India’s GDP in 2021


The Google-owned company on Monday said YouTube’s creative ecosystem contributed more than Rs 10,000 crore to Indian GDP and supported more than 750,000 full-time equivalent jobs in the country in 2021. The company also announced that Courses, a new product to bring a rich learning experience to audiences and a new way of monetization for creators, will debut in beta in 2023.

Ajay Vidyasagar, Director – South, South-East Asia and APAC Emerging Markets, YouTube said, “We are delighted that YouTube’s creative ecosystem is powering India’s maker economy, supporting new jobs and opportunities across the country doing.” According to the findings of the latest Oxford Economics study by YouTube, billions of people around the world today consume content powered by YouTube creators, including India.

This has helped creators unlock monetization opportunities, allowing many to turn their passion into a sustainable career. “We continue to invest in ways to enable our audience to learn valuable skills and gain access to knowledge that helps them achieve their potential and follow their dreams,” Ishan John Chatterjee, Director, India , YouTube said.

YouTube announced that it is partnering with more health institutions – including Narayana, Manipal, Medanta and Shalby – to create and enhance trusted content covering over 100 medical conditions in Hindi, Marathi, Tamil, Telugu, Kannada, Gujarati Will expand efforts to work. , Bengali and English.

The company said it will also help partners expand and gain efficiencies in multilingual content creation. Over the next year, qualified creators in India can begin offering free or paid courses to provide in-depth, structured learning experiences for audiences. The courses will not only support rich learning experiences for the audience but also provide a new monetization option to the creators.

YouTube said LearnoHub, Speak English with Aishwarya, and Telusko will develop courses on academic and business topics in various Indian languages ​​in beta phase.



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