The world-famous microblogging site Twitter pushed its way to achieve the monetization goal announced by CEO Jack Dorsey earlier this year. In a recent development, Twitter has begun testing ads to show in your conversations and replies. Since the feature is in the process of being tested, only selected users have access.
According to a report from IANS, users who are part of the test will see ads after the first, third or eighth reply to a tweet.
“Starting today, we’re testing a different ad format in Twitter conversations and testing a new ad format,” said Bruce Falk, Twitter’s revenue product lead, since Wednesday.
“If you’re part of this test (which is global; only on iOS and Android), you’ll see ads after the first, third or eighth answer under a tweet,” he said.
Twitter sees a great opportunity here to create an advertising offer that “creates value for creators and advertisers and aligns incentives”.
“As we experiment with this format in the coming months, we will focus on understanding how it works and how it affects the people and conversations around it,” Falk added.
Twitter aims to raise its total annual revenue to more than 5 7.5 billion by 2023 with at least 315 million MDAUs (monetized daily active users).
“Our goal is to reach more than double our total annual revenue to 7. 7.5 billion by 2023. This requires us to be a market partner with performance advertising, increase brand advertising, and expand our products into small and medium-sized businesses worldwide.” In February this year, the CEO of Twitter.
“We have a target of at least 515 million MDAUs in the fourth quarter of 2023, for which we need to continue to grow at about 20 per cent per annum from the 155 million MDAUs we reported in the fourth quarter of 2020,” he said.
The micro-blogging platform states that for new ad formats in replies, it will examine different frequencies, layouts, contextually relevant ads, different insertion points, and so on.
“We will examine our teachings and think that this is something we want to make permanent. We’re excited to try it out for our advertisers and are excited to learn how we can open the door to additional opportunities to reward tweet writers and creators, “Falk noted.
(With IANS input)
The post Your Twitter experience is about to change, the ads tested for answers were first published on BGR India.