Xiaomi India’s market share fell by 8 percent in 2 years, reports surfaced


Chinese smartphone maker Xiaomi has maintained the top spot in smartphone shipments in India for the past several quarters, 17 to be specific. According to reports from various research agencies, Xiaomi’s market share has declined significantly in the last few quarters.

As per a Counterpoint Research report, Xiaomi registered a 29 percent market share in Q1 2020. However, according to the Canalys report, Xiaomi’s market share fell to 21 percent in the fourth quarter of 2020, which calculates a decline of around 8 percent.

According to a Canalys report, despite a significant drop in market share, the company topped the charts in the fourth quarter of 2020 with 9.3 million units shipped in the country.

An IANS report cited chip shortage as one of the major reasons for the decline in market share. The report added that “Xiaomi has been facing component shortages in the mass-market, entry-level segment, where its rival brands are increasingly riding a new chipset player called Unisoc”.

‚ÄúSome brands that chose entry-level chipset provider Unisoc in the largely affordable segment amid global chip shortages were able to meet the mass market demand, while Xiaomi lost out on the opportunity as it struggled with supply. affected by the issues. The all-important festive quarter (October-December)” further stated in the report.

The Chinese smartphone maker relies on either MediaTek or Qualcomm for the chips, which likely backfired and dropped the overall market share.

In the past year, Xiaomi has been aiming to gain a footprint in the premium segment with its Mi products, but that seems to have not worked out well for the brand so far. In 2021, Apple’s market share doubled due to “an increasing share of domestic manufacturing, aggressive retail initiatives and strong consumer demand”.

According to market research firm Techcharc, Apple sold 5-6 million units in 2021. The Cupertino-based tech giant has registered a growth of 34 per cent in the October-December time period, says CMR research firm.

Xiaomi India’s market share has dropped by 8 percent in 2 years, the report shows first appeared on BGR India.

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