Uber launches ‘audio seatbelt reminder’ feature for riders in India


Ride-hailing platform Uber on Tuesday launched ‘Audio Seatbelt Reminder’, a new tech-enabled safety feature designed to encourage riders to wear seat belts in Hyderabad.

This feature will prompt riders to buckle-in at the start of every Uber trip.

The company plans to expand this facility to other cities in the coming months.

“We are happy to bring Audio Seatbelt Reminder to Hyderabad. We believe this new feature will be an effective way of encouraging riders to put on their seat belts, and we are excited to see the positive impact it will have on road safety in Hyderabad,” said Suraj Nair, Head of Safety Operations, Uber India and South Asia said in a statement.

In addition, the company informed that the ‘Audio Seatbelt Reminder’ is an industry-first feature that aims to enhance safety on the platform by reducing injuries caused by rear seat passengers not wearing seat belts.

Once a rider books an Uber trip and enters the vehicle, the driver’s phone will play an audio reminder asking riders to “use the rear seat belt for your safety.”

Plus, according to the company, riders’ phones will receive in-app push notifications reminding them to buckle-in before the trip begins.

India is the first country where Uber is using a human voice and in-app notifications to remind riders. In other countries, the company has used notification sound only as a reminder.


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