Twitter is set to host its first purchase during a livestream on November 28 at 7pm ET. Walmart is one of the first retailers to team up with a social media platform. During this livestream event called “Cyber Deals Sunday”, users will be able to watch live broadcasts, purchase featured products via Twitter’s Shop tab, and post tweets about the same.
According to Twitter, the livestream, hosted by American singer Jason Derulo, will be a “30-minute variety show” featuring “electronics, home appliances, clothing, seasonal decor, surprise special guests and much more”. In addition, visitors will be able to view Walmart items from Walmart.com/live and Walmart’s Facebook, Instagram, TikTok and YouTube accounts.
According to a statement from William White, Walmart’s Chief Marketing Officer, “Twitter continues to be an important platform for Walmart’s business and our customers. We’re focused on charting new territories for purchasing livestreams and looking forward to celebrating an important milestone together with the first livestream shopping event on Twitter. We’re meeting customers where they are and making it easy to shop incredible deals and find inspiration through a dynamic, interactive experience. We look forward to bringing an exciting experience for our customers that allows them to shop as well as entertain. ”
Significantly, Twitter has already launched a shop module in collaboration with selected brands, and now the social media platform plans to roll it out to more businesses in the United States. It will introduce a Twitter shopping manager consisting of product catalog management tools.
For the uninitiated, meta-owned Facebook recently announced that it will begin testing. “Live shopping for manufacturers“Features. YouTube is following that trend. It has expanded its livestream shopping feature with a week-long shopping event.”YouTube Holiday Stream and Shop.”
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