Koo, an India-based social media app that aims to compete with Twitter, has integrated OpenAI’s ChatGPT to help users create posts more easily, the company’s co-founder told Reuters.
ChatGPT is an artificial intelligence bot that can create prose in response to prompts and has set a tech industry craze on generative AI.
Koo users will be able to use ChatGPT directly within the app to help draft posts about current events, politics or pop culture, Koo co-founder Mayank Bidawatka said in an interview.
“This will help creators get inspired on what to make,” he added. “They (ChatGPT) can ask for news going on in their area and then write their views.”
Last month, tech giants Microsoft and Alphabet’s Google announced their own generative AI chatbots that can synthesize information from across the web in response to searches. Snap Inc., which owns the photo messaging app Snapchat, also introduced a chatbot that was trained to have a fun and friendly tone.
Bidawatka said Koo will be the first platform to integrate technology into its ability to compose posts. Users can either type their prompts into the ChatGPT tool or use Koo’s voice command feature.
He added that around 20% of Koo users actively create content on the app and the ChatGPT integration could help increase that figure. The feature will first roll out to verified accounts on Koo and will eventually become available to all users.
In a Reuters demo, the tool drafted a post using a quote from Albert Einstein and included three related hashtags.
Kuo will also explore adding a label to indicate whether a post was created with the help of ChatGPT.
“I think people should know if content is AI-generated,” Bidawatka said.
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