New Twitter boss Elon Musk has sought to revive Vine, the microblogging site’s short-form video app, in the TikTok era.
‘Chief Tweet’ Musk posted a poll on his Twitter account asking users if he thought Vine should be brought back, with a caption, “Bring back the wine?”.
Many users expressed their views on the poll. One user commented, ‘I think bringing back Vine would be a great idea. It was a great platform for creative content and I think there is still a lot of potential there.”
“What, basically Twitter had it 10 years ago (Vine) with 200 million users and shut it down. From a business POV, he’s done the stupidest thing ever. It was awesome,” commented another user.
Vine was a six-second looping video clip-sharing platform owned by Twitter. The company spun off the Vine app service in 2016, turning it into Vine Camera, which allowed users to shoot 6.5 seconds of looping video.
Twitter acquired Vine in October 2012, and as of 2016, the app had over 200 million active monthly users and has seen over 1.5 billion loops since its inception.
In Musk’s first direct call with Twitter employees, Elon Musk briefed him about his plans once he took over the platform, which included making it more like TikTok and allowing “derogatory comments.”
However, the Tesla CEO clarified that such comments should not be extended.
Musk told Twitter employees that if the platform is to achieve its goal of reaching one billion users, it needs to become like TikTok.
Meanwhile, Chinese short-form video app TikTok has become a major news source for its users and in the US, 33 percent of its users now regularly get their news on the short-video app, up from 22 percent in 2020. is more.
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