In a bid to woo more users, Elon Musk-run Twitter will now show at least 50 percent fewer ads to Blue subscribers, as well as increase their visibility on the platform. The social media platform has implemented the new tool on both the ‘For You’ and ‘Following’ tabs.
“As you scroll down, you’ll see about twice as many organic or non-Promoted Tweets between Promoted Tweets or ads. Sometimes there may be more or less non-Promoted Tweets between Promoted Tweets,” according to the company.
However, this feature does not apply to ads shown in profile replies, promoted accounts and trends, and promoted events on the Explore page.
The company has also prioritized ranking in conversations and searches for Blue users, who pay $8 per month in the US and Rs 900 per month in India.
Meanwhile, the blue check mark on Twitter for legacy verified accounts is still in place. A new verified tagline for Legacy Blue users now reads: “This account is verified because it subscribes to Twitter Blue or is a legacy verified account”. Last month, Twitter said it would remove legacy verified accounts on April 1, but nothing happened.
According to the CEO of Twitter, ‘We are adding the date of verification to the profile. Note, only the date since paid verification counts, as there was a lot of corruption with legacy checkmarks in the past.
According to Musk, starting April 15, only verified accounts will be allowed to appear in ‘For You’ recommendations.
“Starting April 15, only verified accounts will be eligible for recommendations for you. This is the only realistic way to handle advanced AI bot swarms. It’s a hopeless losing battle otherwise. Voting in elections would require verification for the same reason, he said last week. Musk said, “That said, it’s okay to have verified bot accounts if they follow the terms of service and don’t impersonate a human.”
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