Twitter on Wednesday became the first social media platform to allow cannabis companies to market their brands and products in the United States.
The company previously only allowed advertising of hemp-derived CBD topical products, while other social media platforms including Facebook, Instagram and TikTok follow a “no cannabis advertising policy” because pot is illegal at the federal level.
However, more states in the United States are moving toward allowing the sale of recreational cannabis, with 21 already doing so.
Twitter said it will allow cannabis companies to advertise as long as they have the proper license, go through its approval process, target only jurisdictions where they are licensed to operate and most importantly Thing is, don’t target people under the age of 21.
“This is a huge win for legal cannabis marketers,” said Cresco Labs, a multistate cannabis and medical marijuana company.
Most pot companies quickly accepted the changes suggested by Twitter. Trulieve Cannabis Corp has already launched a multi-pronged campaign on the platform on Wednesday.
“This change speaks to the growing acceptance of cannabis as a mainstream wellness category, and we hope it will be a catalyst for other social media platforms,” said Kate Lynch of Curleaf, the largest cannabis company operating in the United Kingdom. will serve as.” states.
After enjoying sales growth during the early stages of the pandemic, the US cannabis industry shows signs of slowing in the face of regulatory and economic challenges, including falling prices and an illegal market poaching its customers.
Curaleaf recently cut its workforce by 10% and exited most of its operations in three US states.
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