Twitter users noticed something strange late Friday when trying to interact with tweets containing the Substack link. Not only could they not comment on tweets containing the Substack link, but they also could not like or retweet linked articles on the platform. Substack users on the platform also reported that while they can still share their links on the platform, which is now owned by Elon Musk, they cannot comment on their own tweets. twitter thread,
As that’s going on, Twitter has reportedly restricted access to embedded links on its platform from online publishing platform Substack. The company has also restricted the promotion and visibility of Tweets containing links to Substack posts. As mentioned earlier, while users can still embed Substack links in their tweets, as far as interaction and visibility is concerned.
Responding to the matter, Subtec said that it is looking into the matter. “We are investigating reports that Twitter embeds and authentication no longer work on Substack. We are actively trying to resolve this and will share an update when additional information becomes available,” the company said in a statement.
On the other hand, its founders Chris Best, Jairaj Sethi and Hamish McKenzie put out a statement criticizing Twitter’s move. “…Twitter started blocking links to Substack. We hope this action was taken in error and is only temporary. Authors deserve the freedom to share links on Substack or elsewhere… If authors and creators don’t own their relationship with their audience, they are not in control,” he wrote in a statement.
This author- and reader-first model represents the future of the Internet.
While incumbents can take action to stop this change, we will work hard to ensure that writers and creators only have more ownership and control of their future. https://t.co/P8xl9ideKv
— SubstackInc (@SubstackInc) April 7, 2023
However, Twitter is yet to comment on the matter.
Why has Twitter banned Substack on its platform?
While Twitter hasn’t shared exactly whether the whole fiasco is an error or a deliberate move, it’s not hard to guess that the discontent follows the publishing platform rolling out its own Notes feature, which Twitter Its like the notes feature. “In Notes, writers will be able to post short-form content and share ideas with each other and their readers … Notes will give them the ability to suggest almost anything, including posts, quotes, comments, images and links,” the company said. had said while announcing the feature. Therefore, blocking interaction on subcategory links may be Twitter’s way of avoiding competition.
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