Apple recently increased the price of Apple Music and Apple TV+ subscriptions in select regions. However, the exact reason for the increase in prices is not clear. Now, Apple’s Tim Cook has confirmed the reason behind the price hike.
Tim Cook explains the reason for the hike in the prices of Apple Music and other subscriptions
Apple last week increased the price of its services in select regions. The price hike affected most of its services such as Apple Music, Apple TV+ and others.
Following the new price hike, the individual plan for Apple Music has increased in price by $1, while the family plan has increased by $2. Apple TV+ now costs $2 for a monthly plan and $10 for an annual plan.
In addition, Apple’s subscription suite, the Apple One, which includes many of Apple’s services such as Arcade, iCloud+, News+ and Fitness+, has also gotten expensive.
Apple CEO Tim Cook has revealed the reason for the price hike.
“Well, if you look at the price increase as an example, music, licensing costs have increased,” Cook said (Via,
In addition, he added that collections in these services have increased. For example, Apple TV+ has more shows to watch. Because of this, Cook believes the product is overpriced.
Earlier, an Apple spokesperson had also added justifying the price hike. An Apple spokesperson said, “We introduced Apple TV+ at a very low cost as we started with a few shows and movies. Three years later, Apple TV+ is home to a wide selection of award-winning and widely acclaimed series, feature films, documentaries, and children’s and family entertainment from the world’s most creative storytellers. ,
It is worth noting that the price hike has been implemented only in select regions, including the US. In India, prices remain unchanged. Currently, the Apple Music subscription plans in India are as follows: Rs 59 (Student), Rs 99 (Individual), and Rs 149 (Family).
Apple TV+ price starts at Rs 99 per month. The Apple One subscription costs Rs 195 per month for individuals and Rs 365 per month for the family plan.
Tim Cook’s post that reveals why the price of Apple Music has been hiked first appeared on BGR India.
