Tim Cook inaugurates Apple Saket store in Delhi


Apple CEO Tim Cook inaugurated the company’s second flagship store in the capital on Thursday, welcoming the first wave of customers.

Apple’s own branded retail store at Select Citywalk Mall in South Delhi’s Saket was packed with fans and customers as Cook welcomed customers.

Apple Stores will provide personalized support and unique experiences for customers to discover different aspects of the technology.

“We are thrilled to bring the best of Apple to our customers in Delhi by opening our second store in India, Apple Saket,” said Deirdre O’Brien, Senior Vice President, Retail, Apple.

He added, “Our incredible team members look forward to helping the local community engage with and find new ways to pursue their passions and unleash their creativity through our amazing products and services.”

Cook on Wednesday met Prime Minister Narendra Modi and Union Minister of State for Electronics and IT Rajiv Chandrasekhar and discussed ways to promote local manufacturing and iPhone exports.

The stores are staffed by more than 70 highly skilled retail team members who come from 18 states and collectively speak more than 15 languages.

For hands-on technical and hardware support, customers can make a reservation at Apple Saket’s Genius Bar for expert help.

“The Genius Bar appointment can help with everything from setting up a device, recovering an Apple ID, selecting an AppleCare plan or modifying a subscription,” Apple said.

At Apple Market, “Today at Apple” programming will take place in a roundtable setting for a more personalized customer experience.


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