ByteDance’s portfolio of mobile games has generated more than $1 billion worldwide from player spending on the App Store and Google Play over the past 12 months. The company is most famous for its TikTok app, which has so far collected $5.4 billion from 3.7 billion downloads and consumer spending, not including the Android version of its Chinese twin, Douyin, reports Sensor Tower.
Over the course of roughly two years, the company has expanded into mobile game publishing as it looks to diversify its business and challenge industry giants such as Tencent and NetEase. It has launched subsidiaries such as Oahu and Nuverse, in addition to acquiring game companies such as Mobile Legends: Bang Bang developer Moonton and Girls Chronicle: Idol Heroine Studios C4 Connect. The latter studio also developed Red Alert Online, which is published by Tencent.
Along with generating over $1 billion, ByteDance’s mobile title generated approximately 13.9 million installs between June 21, 2021 and June 20, 2022. (Sensor Tower data does not include estimates of mobile ad revenue, or player spending from third-party Android stores, such as those available in China).
Mobile Legends: Bang Bang is the most successful mobile title in ByteDance’s portfolio, garnering over 78 million downloads over the past year, which is about 56 percent of all installs. It is followed by Ragnarok X: Next Generation at No. 2 and another munitions game, Sweet Crossing: Snake.io, at No. 3.
Mobile Legends: Bang Bang is also the company’s most lucrative title during this period, earning $317.7 million over the previous year, which is about 32 percent of ByteDance’s player spending on mobile games. Girls Chronicle: Idol Heroine lags far behind at No. 2 in terms of revenue, while Mobile Legends: Adventure is at No. 3.
Indonesia ranked as ByteDance’s top country for downloads over the past year, accounting for about 25 percent of the company’s total mobile game installs. Powered by Mobile Legends: Bang Bang, which ranked No. 2 for mobile game installs in the region during this period. China, meanwhile, rounds out the top three, with the Philippines at No. 2 for downloads (App Store only).
ByteDance’s largest market for player spend during the past year is Japan, accounting for about 34 percent of its total revenue from mobile games. It is largely driven by Girls Chronicle: Idol Heroine from the acquisition of C4 Connect, with the title ranking as the number 10 mobile game in the country over the past year. China is ranked as the number 2 country in terms of revenue, while the United States is at number 3.
ByteDance is one of several companies in the tech space that originated outside of gaming and are now eyeing the sector. A recent example is streaming giant Netflix, which recently surpassed 13 million downloads for its venture into mobile games—not including installs from acquisitions from developers like Night School Studios and Next Games.
TikTok’s ByteDance Post Makes $1 Billion From Mobile Games In One Year: Check Details First appeared on BGR India.