The Metaverse Trend Is Raging But Not Everyone Is Buying In The Hype


Metaverse is a word that has taken the world by storm. Brands from all industries, from gaming companies like Epic Games, Niantic and Roblox to clothing brands like Nike to tech brands like Microsoft, Samsung to auto companies like Hyundai, are investing heavily in one of the metaverse’s biggest proponents. are. Mark Zuckerberg has described it as the ‘successor of the mobile Internet’. Its impact in terms of adoption was also felt at CES 2022 with large tech companies and startups alike introducing products and services focused on this concept.

Trends have said and tech executives have also said that the metaverse is coming and it will have a huge impact on our lives. Despite the collective global excitement around the concept, many companies and executives remain apprehensive about it. Then there are some who have neither accepted nor rejected the impact of this concept.


Apple is reportedly planning to skip the trend as far as its much-anticipated mixed reality headset is concerned. The company executive told Bloomberg’s Mark Gurman that “the idea of ​​an entirely virtual world where users can escape — like they can in the meta platform/Facebook’s vision of the future — is out of Apple’s bounds.” While the company is working on mixed reality based headsets, it envisions that they will be used for shorter time periods such as gaming, communication and entertainment, which is quite different from what the Metaverse envisions.

Amazon, on the other hand, has so far refrained from speaking about the concept. However, reports suggest that it could be a significant player in the goods market if it decides to foray into this segment. Google and Tencent have given mixed signals. “On the Metaverse, I think it’s actually a very exciting, but a bit vague concept,” Tencent president Chi Ping Lau has said. said,

“So, as you talk to people, you look at, and interact, computers will become more immersive. They’ll be there when you need it. So, I’m always looking at immersive computing, ambient computing, the future of AR.” I’ve been excited about it,” Alphabet Inc CEO Sundar Pichai recently told Bloomberg.

In contrast, Tesla’s CEO Elon Musk Just mocked the whole concept. “I think we’re far from disappearing into the metaverse. It just sounds kind of buzzword-y,” Musk said in an interview with YouTube channel The Babylon Bee.

but why?

While much has been said in the pros and cons of the Metaverse, one question that hasn’t really been answered is, what gap will the Metaverse fill or what issue will it solve? The answer to this question also explains why some (both companies and executives) are not sure about this concept.

If you say that the metaverse will give people a collective social experience digitally, then the argument against it is that video conferencing platforms, social media platforms and online gaming platforms are already providing that experience to users. If you argue that it will be “an embodied Internet where you are in the experience, not just watching it,” as Zuckerberg put it, then the question is why to increase the sensory bulk load and put users first. be increased more than

The primary reason some still doubt about the Metaverse is its mass adoption. Such was the case with social media when it came about two decades ago. While companies are excited about it and see it as the next big tech trend, whether it will be received with the same enthusiasm by the end users remains to be seen. Sure, one could argue that the tech-savvy Gen-X would be quick to give it a try, after all they are already using a lot of these complex platforms, but that generation is only a fraction of the total user base. Is.

When the metaverse becomes more real the real challenge facing companies is to convince millennials and baby boomers to have this alternate reality. And it’s not easily expected to happen until the metaverse offers some real benefits other than having a more holistic social media experience with a few more benefits.

The post-metaverse trend is on the rise, but not everyone is buying what first appeared on BGR India.

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