Tata Sky has decided to drop ‘Sky’ and rebrand itself as Tata Play as the company plans to expand its television-cum-OTT (over-the-top) offerings in combined packages. This new brand identity will be visible to the customers from January 27.
The company said that as a part of the upgrade, it has also added Netflix to its list of 13 OTT services, which includes binge combo plans like Amazon Prime Video and Disney+ Hotstar. The new and upgraded Tata Play Binge combo plans start at Rs 399 and will be promoted by actors Kareena Kapoor Khan and Saif Ali Khan across the country and R Madhavan and Priyamani in the south. However, the company did not share details about the upgraded plans.
The Tata Play brand mark and the Play mark draw inspiration from the “Tata” mark – borrowing and reinforcing the trust, quality and recognition of India’s most valuable brand. The word “PLAY” said Anurag Kumar, Chief Communications Officer, Tata Play Adds youthfulness, spontaneity and simplicity to an already trusted brand. Opportunity.
In addition, Tata Sky has changed the name of its broadband business from Tata Sky Broadband to Tata Play Fiber. In addition, the company announced that it has also launched an aggregator app called Tata Play Binge, which will allow users to access content from 13 OTT apps through a single user interface while offering the flexibility of single subscription and payment.
Further, the company announced that it is making its service visits free for all customers from January 26, adding that its inactive DTH customers can continue to recharge and restart on the platform without any reconnection charges.
“Our DTH business has a huge market share and we will continue our endeavor to expand the TV viewing universe. Our broadband business with 100% fiber network delivers impressive speeds, and that is why we renamed it Tata Play Fiber,” said Harit Nagpal, MD & CEO, Tata Play.
Tata Sky is a joint venture between the Tata Group and the Walt Disney Group, which has garnered over 23 million subscribers over the years.
After Tata Sky became Tata Play, OTT combo packs, free service visits and more first appeared on BGR India.