Tata New Launched on 7th April: What is SuperApp and why did Tata Group create it?


Tata Group has announced the launch date of its much-awaited super app – Tata Neu. The company has announced through a listing on the Google Play Store and Apple’s App Store that the Tata Neu will debut on April 7.

“Find everything from groceries to gadgets, to getaways on Tata New. Pay instantly for any of your online and in-store purchases, utility bills and more using Tata Pay,” the Play Store listing says.

“Get access every time you shop, book flights and hotels, and much more… consume cutting-edge digital content, make payments, manage your finances, plan your next vacation or maybe your next meal – There is so much to explore and experience in the world of Tata New.”

Tata Neu is currently available for testing only for Tata Group employees, who will need to use their corporate email ID to log into the app. Attempting to log into the app asks for basic details like name and email ID to register and use the app when it becomes publicly available later this week.

Now this discussion about Tata New has raised questions on Super Apps as well.

So, what is Super App?

SuperApp is an app that acts as a gateway to a wide range of apps and services. It makes it easy for users to host a host of services like music, payments, grocery shopping and social media by downloading a single app.

Downloading one super app eliminates the need for the user to download a whole bunch of other apps offering a diverse set of products and services. One of the easily understandable examples of a super app is WeChat (available only in China) that bundles together messaging platforms like WhatsApp, social media platforms like Facebook, cab-hailing services like Uber, and marketplaces similar to eBay. ,

Are there more super apps in India?

Yes, there are. Amazon, Paytm and Reliance Jio have created their own version of Super Apps. Amazon’s app not only enables users to shop for groceries and other products, but it also gives them access to other services such as Prime Music, Prime Video, Amazon Pay, Amazon Pharmacy, Mini TV and Prime Reading.

Similarly, Paytm, apart from offering payment services and an e-mall, also offers other services like hotel booking, top-ups, games, mobile content and bill payments. Reliance Jio, on the other hand, offers shopping for music, digital content, groceries and more.

What are the concerns about Super Apps?

There are many concerns about Super Apps. For one, they risk creating a monopoly and reducing competition by preventing users from exiting a particular ecosystem. Another reason why super apps are being viewed with some apprehension is because master apps can collect vast amounts of data from customers that can be used by companies to train their algorithms and predict consumer behavior more accurately. could. These improvements can then be used for micro targeting products and offers to its users.

Additionally, they take the banks one more step away from their customers by creating another layer in the middle.

What is Tata New and what does it offer?

Tata New, as mentioned, is a super app that will act as a gateway to all other services offered by the company. The list includes services like AirAsia India, bigbasket, Croma, Tata CLiQ, IHCL, 1mg, and Westside.

Apart from this, Tata New also offers the following benefits:

  • Pay using NewCoin, Card, UPI and EMI across multiple Tata brand apps, websites and in-store.

  • Scan and pay via QR code at any Tata owned subsidiary. Users will be able to scan the QR code and make transactions using Tata Pay UPI.

  • Track and pay your electricity, mobile, DTH, broadband bills, recharges easily within the app.

  • Send money from your bank account to a friend, family member or any of your contacts directly to their bank account using Tata Pay UPI.

Why is the Tata group launching a super app?

The reasons for launching a super app for the Tata group are clear. Firstly, the Tata Group, which it is, has many services and brands under its umbrella. From travel brands like Taj Hotels and AirAsia to shopping companies like Croma, Tata Cliq, Tanishq, Westside and Tanera, pharmacy service- 1mg to grocery firms- BigBasket to DTH brand- Tata Play. It would be prudent for the company to aggregate all its products and services under one roof and give users a unified platform to access these services instead of downloading multiple apps.

In addition, a Super App also gives greater visibility to the Tata Group and its services among the end users. Additionally, launching a super app will also increase the company’s revenue due to the consolidation of services.
For users, this means downloading one app instead of multiple apps, which in turn saves precious storage space.

It also makes shopping easier as users don’t have to leave the interface even if they use multiple services. Additionally, it helps users get discounts by earning points, or in this case NewCoin by using purchases made in the company’s other services.

For the company, launching a super app has added benefits of boosting brand loyalty by clustering their services.

Tata New after launch on 7th April: What is SuperApp and why did Tata Group create it? Appeared first on BGR India.

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