Snap announced several features and updates at its Partner Summit 2023 that it is bringing to the Snapchat app. Additionally, it also revealed plans for its AR Enterprise Services (ARES) and revealed new partnerships with brands.
Snap also revealed that its core app, Snapchat, now has 750 million monthly active users, and 3 million+ of these users have taken up a Snapchat Plus subscription.
Generative AI Lens
Snap is updating Snapchat with a new generation of Lenses powered by generative AI. Through the Cosmic Lens, Snapchatters can transform themselves and their surroundings into an animated sci-fi scene.
lens recommendation
One of the interesting updates the social media/instant messaging app is getting is the ability to suggest lenses based on photos you’ve taken. This means that if you’ve caught a dog, get ready to get a doggy lens recommendation.
improved lens carousel algorithm
The lens carousel algorithm is improving. The new algorithm will now recommend Lenses based on Snapchatters’ unique preferences.
calling lens
Snap is enhancing the video calling experience by introducing the Calling Lens. Users can now use Lens when they are talking to others on a video call. They can play games, solve puzzles, and do much more with Calling Lens.
after dark
Now, you don’t have to watch everyone’s story to see what they posted over night. Photos posted after 8 p.m. will be shared directly as After Dark Stories to make it easy for everyone to see what happened late at night.
friendship flashback
Usually, Snaps are deleted by default in chats, however, we do save memorable or important Snaps and messages. Snapchat has now updated the app with Friendship Flashback, which will show a throwback of the Snaps and messages the two of you saved in chat.
community for more schools
Snapchat introduced Communities for select schools a while back. This feature allows classmates on the Snapchat app to share pictures and messages within the school community.
Now, this feature will be rolled out to more schools.
snap map update
Snapchat users will now be able to share a live location so that their friends know where they are in real time. Additionally, Snap Maps is also getting a new ‘Popular Last Night Tag’. This feature will let others know what was trending at a specific location last night.
snapchat activity center
The Snapchat Activity Center will now show your friends’ upcoming birthdays and their activities.
bitmoji gets deeper
Bitmoji is slowly moving from a more cartoony look to 3D. Bitmoji or Snapchat avatars will now have more depth. Snapchat is also collaborating with Marvel to help access Bitmoji tailored to Marvel characters.
My AI Features
My AI, the AI ​​chatbot accessible to Snapchat Plus users, is getting a number of new updates. Now you can style your AI chatbot’s avatar with thousands of unique Bitmoji variations.
Plus, you can name your chatbot and share snaps with it. The chatbot will also respond and interact accordingly. Interestingly, it will also send a unique generative Snap using AI.
Finally, you’ll now be able to bring My AI into conversation with friends. All you have to do is mention My AI and ask questions on behalf of the group. This will eliminate the need to open your My AI chat to ask questions.
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