Spotify has announced that it is currently testing the “Featured Curators” feature that will promote popular user playlists on the platform with Spotify playlists. The feature is only in the testing phase right now and will let users enhance their self-curated playlists and let listeners explore more music.
Spotify has selected a few curators who have established following and popular playlists on Spotify. These selectively curated playlists are now visible on the homepage for certain users in select markets. This feature will be tweaked throughout the testing phase.
According to a blogpost from Spotify“Our goal has always been to make Spotify the number one destination for the best listening experience, and with this pilot, we’re giving listeners a new way to discover music from fellow fans who are as engaged as they are.”
Spotify already has personalized playlists like Discover Weekly but this feature will be different. According to Spotify, “We’re always testing unique and different listening experiences and programs for our fans, and we’re excited to see it happen.”
Spotify Post is testing a new feature to help listeners find music through user-generated playlists that first appeared on BGR India.