Sony officially forays into the EV arena with the launch of a new company; New electric SUV revealed

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Sony is officially entering the EV space with a new company called Sony Mobility Inc. At CES 2022, the group made a big announcement. The Japanese brand which is known for its cameras, gaming consoles and even smartphones, has announced its separate company which will focus exclusively on electric cars. This is a big step for the company as the EV space is getting crowded day by day. Other tech players such as Apple, Xiaomi and even Foxconn are also working on electric cars. Sony seems to have made some headway as the company has already showcased two electric car prototypes.

According to the company, Sony Mobility Inc. has been established to accelerate and create new propositions in the mobility space. Sony will set up an operating company called “Sony Mobility Inc.”. In the spring of 2022.

The “Vision-S” initiative was launched last year. Sony began public road testing of its electric car in Europe in December of the same year, and began validation tests of the imaging and sensing technology installed inside and outside the vehicle, and user experience and human-machine interface (HMI). System.

This year, Sony is stepping up at CES 2022 with a new SUV prototype electric vehicle. The new SUV concept called the Vision-S02 has a new form factor for the company. The vehicle uses the same EV/cloud platform as the prototype Vision-S01, which is being tested on public roads.

The new SUV prototype will offer a greater ‘entertainment experience’ with the help of larger interior space. Sony will also offer seven seats in this new prototype.

the protection

Sony Cars can analyze the surrounding environment in real time, with 360-degree sensors placed around the vehicle. These sensors include high-sensitivity, high-resolution, wide dynamic range CMOS image sensors and LiDAR sensors.

In addition, the system provides seamless driver interaction in conjunction with the vehicle’s sound system and HMI system, so that the driver can more accurately assess the state of the surrounding environment, such as the presence of emergency vehicles, even the vehicle Even from inside.

Sony is currently conducting functional validation tests in Europe to release the Level 2+ Advanced Driver Assistance System (ADAS) on public roads.

In addition, the company offers Time-of-Flight (ToF) sensors that are used for driver authentication, providing monitoring functions and for observing passengers.

connectivity

Vehicle settings, key locks and user settings can be synchronized by connecting the vehicle to the cloud using mobile communications, including 5G communications. In addition, since updates are reflected in the vehicle via Over the Air (OTA), it is possible to provide security and develop service functions and value-added offerings remotely.

Sony officially forays into the EV space with the launch of the new company; The new electric SUV was first revealed on BGR India.

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