Sony has launched a new Bravia X70L 4K LED television in India. The new BRAVIA X70L features a modern design with narrow bezels, which Sony claims will help deliver best-in-class entertainment and real-life viewing experience. Powered by the company’s proprietary BRAVIA Engine, the new LED TV offers 4K X-Reality Pro visuals and Dolby Audio-tuned speakers.
The Sony Bravia X70L 4K Ultra-HD LED TV uses a slimline stand, which conforms to the thin bezels. The remote control bundled with the smart television has six hotkeys for Netflix, Amazon Prime Video, Disney+ Hotstar, Sony LIV, and YouTube, among others. The television runs Google TV, the latest interface for Android-based smart televisions. Obviously, there’s support for Google Assistant via a dedicated button on the remote control, but those with an iPhone, iPad or Mac needn’t worry. The Sony Bravia X70L supports AirPlay, so you can watch anything from your Apple device. It also has support for Apple HomeKit, which makes it part of the Apple ecosystem.
With two screen sizes – 43-inch and 50-inch, the Sony Bravia X70L delivers a clear picture without any lag with the help of X-Reality PRO and Motionflow XR. While 4K videos look good on the LED panel, Sony claims that the picture engine on the new televisions can upscale Full HD (1080p) and 2K (1440p) videos to 4K so they look better. There is also support for HDR, allowing viewers to enjoy content from major streaming services. However, the lack of Dolby Vision could be a deal-breaker for some customers.
The Sony Bravia X70L 4K television uses Dolby Audio on its down-firing twin speakers, which collectively output 20W. Sony claims that the open baffle speakers on the television belt out an “impressive” low-end sound that makes listening to audio in movies, sports and music enjoyable. The television supports different sound modes to give you a choice for different content.
Sony has launched the Bravia X70L 4K TV at Rs 59,900 for the 43-inch model (KD-43X70L) and Rs 74,900 for the 50-inch model (KD-50X70L). The television will go on sale starting April 26 across Sony Centres, leading electronic stores and e-commerce websites.
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