Snapchat’s parent company Snap has struck a deal with several music labels to broaden its sound library, a feature within the social app that enables users to use song clips in Snaps and Stories.
According to the company, participating labels include US-based Unitedmasters, Netherlands-based BUMA/STEMRA and SUISA Digital Licensing AG and its subsidiaries around the world, and other undisclosed direct-licensing music publishers, TechCrunch reports.
“We are excited to expand the Snapchat Sound experience as we continue to build new tools and grow music industry relationships globally,” said Ted Suh, Global Head of Music Partnerships at Snap.
“By offering the widest selection of music, we want to enable discovery and make it easier for Snapchatters around the world to express themselves creatively with the music they love,” he added.
Furthermore, the report states that emerging artists working with Unitedmasters will be eligible for grants through the Sound Creators Fund.
Snap launched the program last year in collaboration with Distrokit (a digital music distribution service), with the goal of awarding up to $100,000 per month (or $5,000 per month for 20 tracks to aspiring musicians).
The report mentions that the grant also provides creative support to artists in establishing “relevance” with audiences.
Meanwhile, Snap has launched a new business unit that will provide its augmented reality (AR) solutions to retailers and businesses so they can integrate them into their apps.
As The Verge reports, the new “Augmented Reality Solutions for Business” (ARES) division will enable businesses to adapt Snap’s AR features to their apps and websites to attract customers and create more immersive experiences.
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