Snapchat has introduced a new feature called dynamic stories for your users. This feature will allow publishers to create posts based on the stories published on the website. According to the company, “This new Discover format uses a participant’s RSS feed to automatically create stories from content that a publisher is already creating on the web.” The feature is now being tested in the US, UK, France and India.
Snapchat reveals that with this feature, users will be able to keep up with breaking news from credible news sources in real time, as reported. Snapchat assured that it “does not offer an unmoderated open newsfeed where unverified individuals or publishers may disseminate false and misleading information to a large audience”. Notably, only verified publishers and creators will appear on the Discover tab.
Snapchat has revealed the names of the publications it has partnered with for the Dynamic Stories feature.
US: Axios, Bloomberg, CNN, Complex Networks, Condé Nast (Self, Vogue), ESPN, Insider, New York Post, Page Six, Self, The Wall Street Journal, The Washington Post, TMZ, Vice, Vogue
UK: British Vogue, GQ UK, The Independent, The Mirror
France: Fame Actuel, Fut Mercato, Gala, GQ France, Le Figaro, Marie Claire FR, Paris Match, Vogue France
India: GQ India, Miss Malini, Pinkvilla, Sportskeeda, The Quint, Times Now, Vogue India
According to a statement from Snapchat, “By adding publishing to our partners’ existing workflow on Snapchat, we’ve created an easier way for them to create daily content and at significantly lower costs. This new format will bring local content to our community around the world.” will also play an important role in supporting our continued efforts.
For the unversed, Snapchat recently announced that all users will now be able to share their favorite YouTube videos directly with their friends via the Snapchat camera.
Snapchat Post partners with publishers to launch new Dynamic Stories feature: how it works first appeared on BGR India.