Four out of five digital users in India consider Snapchat to be their fun, happy place, while 87 percent of users consider Snapchat to be the “best” platform compared to other platforms in the competition to share special/happiness, use creative lenses/filters Are. moments with loved ones, a new report showed on Monday – being celebrated as the International Day of Happiness.
According to Internet-based market research and data analytics firm YouGov, Snapchat’s creative lenses and filters are the number one feature that helps users celebrate festivals and special occasions with loved ones.
“The use of creative filters and lenses is a standout feature for Snapchat users. But it goes way beyond that for users. Many see the platform as a medium that allows them to connect with their community and celebrate with loved ones.” Helps celebrate,” said Deepa Bhatia, General Manager, YouGov India.
The report states that there is a lot of interest among users for Snapchat’s AR Shopping try-on lenses.
These try-on lenses add a fun twist to their shopping experience, helping them discover new and relevant products in a fun and practical way.
When shopping using the AR lens, four out of five users said they would be less likely to return clothes if they could try it out first.
“It is amazing to see Snapchat helping spread happiness across India through the use of innovative AR technology for visual messaging,” said Kanishk Khanna, Director of Media Partnerships, APAC, Snap Inc.
In addition, the report states that nearly 63 percent of users feel safe sharing stories and photos on Snapchat, which enables them to express their creativity and enjoy themselves while building connections with friends and family.
– IANS
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