Feather CES Two years ago, Delta Air Lines demonstrated a groundbreaking technology called “parallel reality”. The technology allowed up to 100 passengers to simultaneously view personalized content for their personal journey on a single digital screen. Basically, allowing each passenger to view their itinerary on the same display at the same time, making the entire flight boarding experience unique – such as in Tom Cruise’s Minority Report scene, where he personally appears in commercials/ Looking at the information passes through the mall. Him.
Now, finally, two years later, the technology will go live to the public on June 29 at Detroit Metropolitan Airport in the US. But it will still be in beta, as the company gathers feedback to understand the technology’s efficacy in the real world.
If you haven’t heard of this technique before and don’t know what it will mean for you, here’s what you need to know now.
What is Parallel Reality Technology?
The parallel reality or parallel reality display technology was developed by Delta Air Lines in collaboration with Wrong Science. This is a patented technology that was first demonstrated at CES 2020.
The technology uses Parallel Reality Pixel (its own trademarked name). A parallel reality pixel can simultaneously produce millions of controllable rays of different colors and brightness in contrast to a traditional pixel which can only produce a single color at any given moment. With these many rays of different colors and brightness, a screen can show different content to different people from different angles.
Just to make things clear, a traveler can, for example, scan his ticket in an airport, and as he walks through the area where the parallel reality display is placed, he can view the content based on his ticket. Will be able to see Now if a person holds a ticket to India, he will see the time and details of his flight to India. Also, he can watch content in Hindi, as it is a widely spoken language in India.
You don’t need glasses or any hi-fi technology for this to work, but the naked eye can perceive this technology. In the CES demo, users were asked to stand in front of various statues popular in a specific country. Therefore, a person standing near the statue of the Eiffel Tower was able to see the details of Paris, the food and the time of its flight. Similarly, all the travelers standing in front of different statues representing different countries were able to see different information depending on the statue. But this is how it was displayed at the CES event. The technology has wide use cases.
use technology cases
The technology has a use case in various fields. Screens can be used for advertising, entertainment, marketing and other purposes in places like streets, malls and airports. That being said, the popular mall scene of the Minority Report movie starring Tom Cruise is finally coming out. But of course, a little tweaked.
However, it is worth noting that in the room where the Parallel Reality Display is present, there will be sensors and cameras in addition to the screen. Once you’ve scanned your ticket at entry, the sensors and camera will follow you until you exit. MisApplied Sciences shows that this technology can work with up to 100 people at the same time, meaning it would be perfect for slightly crowded spaces.
Personalized content could boom in the near future
Although it is not confirmed, we can expect this technology to work with more than 100 people simultaneously in the near future. But it may take some time. Plus, the beta experience set to go live at Detroit Metropolitan Airport will be the first time the technology is going public. As it grows, we may see it being used in more places, followed by more similar types of technology in the future.
Having said that, expect personalized advertising and marketing to become more specialized in the future. And we may never know, this technology or something similar could be used at the Times Square Plaza in New York to display content a few years later. So, get ready for a future filled with personalized ads, if not sooner then in the next five to ten years.
Sci-fi movie-like ‘parallel reality’ technology is finally going public at airports: Here’s how it’ll impress you first on BGR India.