Samsung has had a busy month. The company recently launched two new 5G smartphones in India – Galaxy A14 5G, which starts at Rs 16,499, and Galaxy A23 5G, which starts at Rs 22,999. And now it is all set to launch its next generation Galaxy S-series of smartphones on 2nd February. Ahead of these launches, we got in touch with Aditya Babbar, Director for Mobile Business, Samsung India, to understand the company’s move. 5G smartphones and what the company is doing to make this technology more accessible. During our conversation, the Samsung executive told us that buying a 5G smartphone in India on EMI today has become cheaper than buying a 4G phone on EMI.
“We, as a leader, have built in affordability where our 5G phones are cheaper than 4G phones on monthly EMIs. So, if one buys the Galaxy A13 today on EMI, it costs Rs 1,466 per month and the Galaxy A14 5G costs Rs 1,302 per month.”
He also said that today Indians can buy 5G phones in India for just Rs 44 per day. “Today, you can own a 5G phone for Rs 44 per day. That’s where we’re going back to a principle of democratization of 5G,” he said.
Sharing details about Samsung’s future plans as far as 5G devices are concerned, the Samsung India executive said that 5G was a significant opportunity for the company and around 75 per cent of its portfolio value would come from 5G devices. are supposed to.
“75% of our value this year will come from 5G. 5G is an extremely important mission for us and the way we envision 5G is very different. As I said this will be the widest distributed portfolio and will be achieved through a platform of affordability,” Babbar told us.
“Today a consumer can upgrade to 5G for less than 4G… We will continue to make 5G more affordable for our consumers and accessible to consumers at all costs,” he added.
Talking about the success of the company’s Galaxy A-series smartphones in India, the Samsung executive said that the A-series devices were the best-selling series in India over the past year. “Today if I talk about A series, A series is India’s largest selling series in 2022… 62 million of our customers are using A series. So, it’s a proof of principle that we build on the A series,” the Samsung executive told us.
Aditya Babbar of Samsung India says that buying a 5G phone on EMI in India is cheaper than buying a 4G phone.