It’s been less than two years since Pok পmon’s revival and the brand has shown some impressive growth. After showing promising growth figures last quarter, Poco did the same in the second quarter. The latest IDC report states that Poco grew 655 percent overall in the second quarter of 2021, with its latest budget phones helping the brand achieve such sales figures.
These growth figures have been made possible by the Poco M3, Poco C3, and Poco X3 Pro. “This remarkable milestone underscores the overwhelming support of consumers for our brand philosophy of ‘what you need, what you don’t have.’ Anuj Sharma said.
Poco registers record growth figures
“Since being recognized as just an independent brand, we have become the fastest growing brand in H21 in 2021, lagging behind extremely powerful devices in various categories and providing the best value in terms of performance ratio. As we move forward, we will continue to focus on the best delivery of technology and the introduction of mandatory offers and the best devices in their respective categories, ”added Anuj.
It’s no surprise to see Poco’s high figures coming from its affordable smartphones. One of the top sellers in the Poco C3 sub-10,000 space, the handset has achieved 2 million unit sales in the 9 months since its recent launch. The phone with its eye-catching design is one of the most feature-rich models in its class.
Similarly, the Poco M has also caught the eye with its unique design that mimics some of the high-end Android smartphones on the market. The Poco X3 Pro seeks to achieve a price-to-performance ratio similar to the original Poco F1. The X3 Pro is the only smartphone on the market that offers the performance of the Rs 20,000 Sub-Snapdragon 860. The chip makes it a popular choice among mobile gamers on a budget.
Poco has launched the F3 GT in India as its first dedicated gaming smartphone, relying on Dimensity 1200 chips and gaming triggers.
The post Poco registers 655 per cent growth in first half of 2021, latest IDC report first published in BGR India