The Renault 6 Pro 5G has fascinated us with its stills and videography. The bokeh effect in video mode works wonders when making videos and for vloggers, it is a useful addition. Therefore, when Oppo unveiled its new Image Lab at the R&D Center in Hyderabad, we were curious to see what is in the pipeline for shutterbugs in India.
Prior to the release of Oppo, we contacted Taslim Arif, VP and R&D head of Oppo India to talk about this new image lab. From learning about some of the upcoming innovations on their camera to poking him about the Find X series, you can get a lot of information documented below from the exchange.
Oh yes, we’ve also raised your concerns about the Oppo-OnePlus integration. Don’t miss the last.
Q: Dedicated Camera Lab for India: Why?
A: With a globally driven mindset OPPO understands that innovation needs to be collected from all over the world. India’s fastest growing innovation plateau is a market of strategic importance for OPPO. Our R&D center is OPPO’s first and largest R&D center outside of China. So far, our Hyderabad center has brought many India-centric innovations with global impact. Setting up this dedicated camera lab will further enhance our leadership in imaging technology.
Through this lab, we aim to revolutionize the way people use their phones and record their lives through our advanced camera technology. The India team will focus on the development of state-of-the-art technology, such as using AI for image enhancement and solutions to improve videography in a variety of illumination situations. Lab Portrait will enhance the development of highly competitive software features in video features.
In addition, the Indian lab team will lead the way in inventing cameras in other countries, including the Middle East, Africa, South Asia, Japan and Europe.
Q: What will this lab bring to Indian consumers?
A: Imaging systems are extremely complex because each user has different needs, each of which can be addressed individually. Particularly in countries like India, there is diversity in everything from different regions, including views / climate / environment, facial features, skin color – all these factors in different parts of India (Konkan region, Punjab region, Eastern region, Bengal, etc.) camera features and It demands a more local approach in giving users the best experience in technology.
A comprehensive system combining hardware and software algorithms is needed to provide the best imaging technology to meet such dynamic needs of users. OPPO’s strength lies not only in its ability to develop its own algorithms and processing technologies, but also in its ability to accurately identify the various needs of its users.
OPPO’s Camera Lab at the Hyderabad R&D Center will further develop AI-based solutions based on complex imaging scenes, especially for its Indian audience. Through multiple tests based on Indian datasets, the team will ensure that the camera quality of each of our devices matches the basic and advanced parameters of sharpness, noise, dynamic-range, color accuracy, distortion, uniformity, chromatic aberration, flare. .
These include imaging effects that will be designed and tuned specifically for Indian skin tones, along with the use of AI algorithms, the development of AI facial restructuring technology and even enhanced application of beauty solutions.
In addition, the lab team will work to improve smartphone videography in low light as Oppo users are equipped with state-of-the-art equipment to mimic different types of light during their bright night to sunset night shooting.
Q: What about videography? Are we going to see more videography phones this year?
A: Videography is the future. For a long time, people have carried heavy professional camera equipment to make videos. But with the adoption of short videos worldwide and the replacement of photos as a must-share content on social media, users have increased expectations from their smartphones when it comes to video capture.
The endless evaluation of technological innovation, OPPO, driven by both user demand and cutting-edge technology, places parallel importance in researching and developing applications suitable for a specific user scenario around the user’s core needs. Our breakthrough in smartphone imaging technology has enabled our users to shoot professional videos at the click of a button.
With the setting up of the camera lab at the R&D Center, Hyderabad, the videography lab will continue to be one of the main areas of focus for the team. Through this lab, we are determined to take AI capabilities further to launch high quality videography innovations for users. We will test and work to perfect color reproduction, capture Indian skin tone, enhance the nighttime videography experience among many. As we continue to take the lead in video technology, the industry’s first innovations will always be the best for us.
Q: Will the Indian R&D team invest in hardware or just software?
A: Over the past few years, the invention of smartphones has become more hardware-driven, while software has remained an underdog. The coming era will of course see more innovation in this category. It is the perfect integration of software and algorithms that will redefine the future of smartphone innovation. The possibilities in this arena are endless, and they contain real power to enhance the user experience.
OPPO has long believed that when it comes to smartphone imaging systems: hardware can guarantee lower limits of image quality, but higher limits can only be reached through the invention of advanced algorithms, and this belief is true and true every day. Therefore with the setting up of a special Camera Innovation Lab at our Hyderabad R&D Center, we will be in software optimization with a combination of AI algorithms.
In addition, we will focus on making the best use of hardware resources and enhancing videography solutions at night. The team will also conduct various tests to enhance the accuracy of the portrait mode feature and blur effect.
Q: Will we see the Find X flagship in India soon?
A: Each OPPO smartphone product launch plan considers the company’s current market strategy and the Find X series is no exception. The market strategy is different for each generation of the Find X series and is designed to reflect global market development and user preferences at launch. OPPO will continue to create products and services with their core user experience, so stay tuned for more new products and cutting-edge technology from OPPO in the near future.
In addition, the OPPO Renault Series symbolizes customer-centric innovation and the standard of premium OPPO camera experience that consumers will continue to enjoy for years to come. The recently launched OPPO Reno6 series is a perfect example of the meaningful innovation of running on OPPO cameras. With innovations such as the industry’s first Bokeh Flair portrait video feature, we are actively advancing portrait videography and influencing the importance of video in smartphone technology. With the new lab set-up, we will optimize imaging technology for better, brighter, clearer shots. The team will optimize software algorithms for the future of creating video content via smartphones.
Q: OnePlus and Oppo: What can we expect from Oppo? Something similar to the Hasselblad-OnePlus partnership?
Oppo and OnePlus Oppo and OnePlus are taking further steps to complete the merger with each other by becoming a distinct brand between Oppo. After the integration, Oppo and OnePlus will be in a better position to bring more innovative and distinct products to customers and to work together to provide more convenient and improved services.
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