Ola has announced the expansion plans of its instant commerce service – Ola Dash. The company has announced that over the next six months, Ola Dash plans to expand its dark store network to 500 units spread across 20 cities. The company claims that upon completion it will be the largest network of dark stores.
Ola Dash currently serves 9 cities including Bengaluru, Mumbai, Delhi-NCR, Pune, Hyderabad, Chennai, Kolkata, Jaipur and Lucknow. The company uses its ‘store to door’ service to provide grocery delivery in 10 minutes. Currently, it has 200 dark stores, offering 2500+ Stock-Keeping Units (SKUs). In a statement, Ola said that it aims to grow the business to an order size of over 5,00,000 per day by the end of this year.
The range of products available on Ola Dash includes fresh produce, snacks and beverages, instant food, home care products, fruits and vegetables, cooking essentials, etc.
Anshul Khandelwal, Chief Marketing Officer, Ola said, “Ola has been a leader in the on-demand mobility business for over a decade. Our advanced geolocation technology, coupled with the very low cost of customer acquisition, gives us the unique advantage of taking the benefits of mobility to all. Our instant commerce service is an essential part of our engagement with customers as they rely on technology and online service to meet their daily needs. Over the next few months, we will expand our reach and presence to more cities and customers.”
Ola Dash Contest
The Ola Dash will take on Blinkit, which has recently moved to a 10-minute grocery delivery model. According to data released in December last year, Blinkit has opened 300 dark stores. Quick delivery service has gained momentum with the help of dark stores. These stores give the e-commerce brand direct access to the goods, but this is for delivery only.
Ola Post to expand 10-minute delivery service to 20 Indian cities over the next 6 months first appeared on BGR India.
