Nothing has launched its first smartphone in India, the Nothing Phone (1) at a starting price of Rs 32,999. Although the company was simply not in use for this reason, a major controversy broke out during the launch event that resulted in “#boycottnothing” and “DearNothing” appearing on Twitter. The allegations have no longer been responded to, with a statement explaining the brand’s stand on the matter.
The #BoycottNothing, #DearNothing trend on Twitter: What really went down
The #BoycottNothing, #DearNothing trend started when YouTube channel prasadtekintelugu released a video after the Nothing Phone (1) launch, where he joked that the brand did not provide review units. He mentioned that other publications had already received him. It caught fire within no time and the South Indian tech community openly criticized the brand for not giving review units to creators in South India.
It’s sad that our message has been misunderstood as a tech maker, we always want to support young technology brands like @nothing I have already clarified that the letter never came from the brand. The video was for the overall industry scenario #let’s be positive https://t.co/zFMQfCKGQu
— prasadatekintelugu (@iamprasadtech) 13 July 2022
In the video, the YouTuber unboxed a Fake Nothing phone (1) box that contained a (fake) letter that read, “Hi Prasad, this device is not for South Indian people. Thank you.” It was a prank, but it spawned thousands of tweets bashing the company.
Later, the YouTuber clarified the situation through YouTube shorts and took down the said video.
The original video has since been taken down, with its creator posting an explanation via YouTube shorts.
On this, nothing has now responded to the allegations with a statement. Nothing VP and General Manager, Manu Sharma shared a statement stating that the brand had planned to ship the device in a phased manner. According to him, “As part of the roll out, several content creators, including regional language journalists, have received units.”
— Manu Sharma (@buildnothing) 13 July 2022
The post does not issue any official statement when the brand is accused of discrimination, first appeared on BGR India.