Not just the Galaxy S23 series, Samsung R&D is creating multi-device experiences for Indians


Not just the Galaxy S23 series, engineers and researchers at Samsung R&D Institute Bangalore (SRI-B) are working on creating multi-device experiences among individual home and open ecosystem devices for Indian consumers, its top executive has said.

Dipesh Shah, managing director of SRI-Bangalore, told IANS that at Samsung, they call it quiet technology, where devices connect seamlessly for a more intelligent consumer experience that happens instantly.

“We’re trying to convey to the consumer that when more devices come into your life, you don’t have to adapt to the way you use the device. Devices need to adapt to your needs and have a seamless inter-device experience.” required,” Shah said.

“I think there is a lot of focus at SRI-Bangalore and a huge team working on creating multi-device experiences between individual home and open ecosystem devices,” he stressed.

Samsung has created many devices that are in people’s homes and their personal lives.

“In your personal life you have your smartphone, Galaxy Buds, Galaxy Watch, Galaxy tablet and now Galaxy Book3 which we launched recently. Then there are smart home appliances like washing machines, refrigerators, family hubs, robot vacuum cleaners, and smart TVs.

After all, “we are an open ecosystem company for many third-party devices like your door sensor, smart plug, LED light bulb, and more. So all these devices, when they are working independently, give you a certain amount of experience but when they work connected, they just take your experience to another level.”

The Samsung R&D Center in Bengaluru, the company’s largest software R&D center outside South Korea, is working to achieve just that.

In India, when we look at the lifestyle of young consumers, the first thing they want is personal space.

So, you just put your Galaxy Buds in and only then you are enjoying the content on your TV.

“But at the same time, when there is a call on your mobile, it automatically switches on and seamlessly brings you back to your TV program or your gaming experience. So, we have this kind of multi-device connected experience, the user doesn’t need to do anything,” Shah said.

SRI-Bangalore has around 250 startups that are engaged with Samsung based on its consumer understanding of how they can modify their products, their services and their experiences to match with their consumer needs.

SRI-B, together with Korean teams and other overseas R&D centers such as Samsung Research America (SRA), contributed to the development of breakthrough innovations in the new Galaxy S23 series.

SRI-B engineers contributed significantly to the development of key features in the Galaxy S23 camera, multi-device experience (SmartThings), on-device AI, 5G and services.

On the camera front, SRI-B’s engineers focus continuous R&D efforts on enhancing the smartphone photography experience in every flagship device.

For the best capture, editing and sharing experience, engineers have contributed to the development of Photo Remaster and Object Eraser features.

In addition, the engineers also contributed to the development of seamless IoT (Internet of Things) device registration services, known as “Calm Technology” and were part of the team that achieved the world’s first Matter-certified IoT ecosystem device Are.

To enhance Galaxy’s One UI experience, SRI-B engineers contributed on-device intelligence powered personalization, productivity and automation features that add convenience to consumers’ daily lives.


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