Netflix has announced its partnership with Microsoft to launch ad-supported subscription plans globally. Microsoft has officially become the global advertising technology and sales partner. According to Netflix, the company has “offered the flexibility to innovate over time on both the technology and sales sides, as well as stronger privacy protections for our members”.
Netflix partners with Microsoft for ad-supported plans
Microsoft announced in a blog post that the company will help Netflix launch its first ad-supported offering globally. On the launch of this plan, users will get award winning content on the platform. According to Microsoft’s official statement, “All advertising shown on Netflix will be available exclusively through the Microsoft platform. Today’s announcement also supports Microsoft’s approach to privacy, which is based on protecting customer information.” ”
Microsoft CEO Satya Nadella tweeted announcing the partnership.
We are thrilled that Netflix has selected Microsoft as its advertising technology and sales partner. We want publishers to have more long-term viable ad monetization platforms so that more people can access the content they love, wherever they are. https://t.co/QmPszxJTOf
— satya nadella (@satyanadella) 13 July 2022
For those unaware, this year, Netflix saw a huge drop in subscriber count and revenue. So much so that the company had to lay off 300 employees. To rectify the situation, Netflix indicated back in May that it would launch a cheaper ad-based subscription plan for users. This tier is expected to start by the end of this year.
Netflix has remained silent about the details of this subscription plan. Additionally, the company has also confirmed that it will soon be rolling out a feature where users will be charged for sharing their Netflix account passwords apart from their household members. The feature is already being tested in some parts of the world and is yet to arrive in India.
The price model of this feature has not been disclosed yet.
First appeared on BGR India after Netflix tied up with Microsoft for its cheaper ad-supported subscription tier.