Netflix expands password-sharing curbs as it upgrades ad-supported plan


Streaming giant Netflix is ​​finally set to crack down on password sharing in the US this summer. Netflix originally planned to launch “paid sharing” in the US during the first quarter of this year. The company will now introduce this feature on or before June 30. The company is also upgrading its ad tier to enable HD streaming at no extra cost.

“We are planning a broader rollout in Q2, including in the US,” the streaming company said in its first quarter 2023 earnings release. The company said, “Paid Sharing is another important initiative as broad account sharing (over 100 million households) continues to drive our ability to invest in and improve Netflix for our paying members, as well as build our business.” weakens.”

Netflix first launched paid sharing in Canada, New Zealand, Spain and Portugal.

The company said it is also upgrading its ad-supported plan in terms of streaming quality and concurrent streams. Netflix users who subscribe to this plan will be able to watch content in 1080p resolution (up from 720p) with support for two concurrent streams. The feature is rolling out now to users in Canada and Spain, and people using ad-supported plans in another 10 markets will get the features later this month.

“We believe these enhancements will make our offering even more attractive to a broader set of consumers and will further strengthen engagement for existing and new customers thanks to the advertising plan,” Netflix said. Netflix says it will allow up to two additional members per account, and its fee per additional user varies by country. Sharing plans are available for members using Standard ($15.49 per month) and Premium ($19.99 per month) subscriptions.

The ad-supported plan of Netflix is ​​not available in India. This is probably because the cost of Netflix subscription plans is already one of the lowest in the world, even lower than the cost of ad tier in the US.

– Written with inputs from IANS

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