More than half of WhatsApp’s audience is using it daily, up from 39% a year ago


WhatsApp devotees are extremely active as new data shows that 55 percent of WhatsApp’s monthly active users (MAUs) used the app every day in the first quarter of 2022, Sensor Tower reports.

In 1Q22, 55 percent of WhatsApp’s MAUs were “power users” who connected to the app every day, up 16 percent from the year-ago period. WhatsApp saw the highest percentage of power users among the top apps studied, with this group seeing the biggest year-over-year growth.

WhatsApp and Telegram both saw a spike in their apps every day by MAUs in the wake of Russia’s invasion of Ukraine in February. For the full first quarter, Telegram saw 15.5 percent of its MAUs open the app each day, up from 9 percent in the first quarter of 2021.

After WhatsApp, LINE saw the largest percentage of MAUs engaging with the app every day of the month at 45 percent in 1Q22, up 10 points from 35 percent in 1Q21. Messenger saw the third highest, with 16.4 percent of MAUs using the app each day in 1Q22, up from about 12 percent a year ago.

While WhatsApp and Messenger were the most used messaging apps in the US in 1Q22 by a healthy margin, Sensor Tower usage intelligence data shows that competitors have increased their market share over the past two years. In 1Q22, Meta’s apps represented 78 percent usage, with its competitors in the top 10 gaining 22 percent – 8 points up from the 14 percent market share in Q1 2020.

Technical fixes are the most common requests in Messenger and WhatsApp reviews on the US App Store so far this year. Of the 1,950 Messenger reviews studied, about 14 percent flagged difficulties logging in, while nearly 11 percent included mentions of not being able to receive or send messages.

Although WhatsApp and Messenger are the leading platforms in the US as well as around the world, the retention seen by apps like Discord and Telegram shows that consumers are willing to experiment with different platforms and even some Cases also switch. Meta intends to reclaim any ground that competitors have had in recent years, and as indicated by the inaugural conversation program, plans to do so at least in part by building out the feature set of its platforms.

More than half of WhatsApp’s viewers are using it every day, up from 39% a year ago, the post first appeared on BGR India.

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