Home Top Tech news Meta to introduce new formats of ads in Instagram app

Meta to introduce new formats of ads in Instagram app


Meta has announced that it will now offer ads on the Facebook and Instagram reels. To help businesses make money on the platform, “Today, we’re announcing new ways for advertisers to reach customers based on how they’re spending their time—whether video, messaging , through advertisements or AI-enhanced. Experience—and updates on our ongoing efforts with industry partners,” Meta said in a statement.

instagram reel ad

Brands can now place ads in the Explore feed. In addition, some creators will also be able to place profile ads, for which they will be able to deduct revenue. According to Meta, “We’re also starting to test ads in a profile feed, which is the feed experience that people can scroll through after visiting another account’s profile and tapping on a post.” These ads will initially be tested for creators in the US.

Meta announced that it will be adding multi-advertiser contextual ads to existing Instagram Feed ads. It will deliver ads that are more inclined with the user’s interest and are powered by machine learning.

The company is also testing a new ad format for both Facebook and Instagram reels. This format will be a skippable ad that will last 4 to 10 seconds and will play after the reel. Starting today, Meta is also testing image carousel ads for reels. “These horizontally scrollable ads can include anywhere from 2 to 10 image ads and will be shown below the Facebook reel content”, says Meta.

Brands will also get access to a free library of music that they can use in reel commercials.

The company has also announced that it will offer Augmented Reality (AR) ads for both Feed and Stories on Instagram. This can be useful for things like trying out new furniture at home or test-driving a car.

Post Meta will introduce new formats of ads in the Instagram app that first appeared on BGR India.

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