Meta is launching a new digital designer clothing store called “Meta Avatar Store” so that users can better express themselves through their avatars. Meta CEO Mark Zuckerberg made the announcement during an Instagram Live with Eva Chen, Instagram’s vice president of fashion partnerships.
Meta Introduces “Meta Avatar Store”
to be available throughout Facebook, Instagram And MessengerThe virtual store will let users buy digital clothing from big brands and designers. For starters, the store will get clothing lines from Balenciaga, Prada, and Thom Browne. Meta hasn’t revealed how much users will have to pay to get these clothes. Notably, the costumes that are available now will be free to all users.
Zuckerberg also indicated that Meta plans to make the store an open market place and not limit it to luxury brands so that developers can create and sell their own clothing lines.
Need a new fit for your avatar? We’re launching our avatar store on Facebook, Instagram and Messenger so you can buy digital clothes. Mark Zuckerberg and @evachen212 tried a new look from @BALENCIAGA @prada @thombrown Ihttps://t.co/7SN0hdYz2D pic.twitter.com/Bp9zeK2ZNl
— Meta Newsroom (@MetaNewsroom) June 17, 2022
According to an official statement from Mark Zuckerberg, “We’re launching our Avatar Store on Facebook, Instagram and Messenger so you can buy digital clothes to style your avatar. Digital goods themselves are a big driver of the metaverse and creative economy.” I’m excited to add more brands and bring it to VR soon.”
Meta has yet to reveal whether this designer clothing store will be available to all users globally. However, it will be rolling out in the United States, Canada, Thailand and Mexico next week.
For those unaware, Meta recently announced 3D avatars for Messenger and Facebook. Meta 3D Avatar lets you create a virtual version of yourself, so you can better express yourself in the online world. The updated version brings support for hearing aids and cochlear implants and also adds wheelchairs for avatars. With these additional features, Meta plans to reach a wider audience for its avatars on its social media platforms.
META CEO Mark Zuckerberg announces a designer clothing store for avatars, first appeared on BGR India.