Visit stores near you, or visit the smartphone list page on Flipkart. Find out what is the most common name among the most affordable categories related to chipsets. MediaTek comes next, followed by Qualcomm, right? In fact, if you are spending less than Rs 30,000 on a phone these days, then you have to make a choice.
Over the past year, MediaTek has expanded the game with its Dimension series chips in the smartphone chipset market. For the entry-level segment, phones using Qualcomm chips are as rare as those with double vaccinations. Get it: Qualcomm’s loyal OnePlus has also switched to MediaTek Power for its Nord series this year.
Where is Qualcomm? And what is it doing?
It’s all MediaTek on the south side of Rs 30,000
MediaTek now seems to be the default choice for phone makers, Qualcomm is the alternative. The Dimension 1200 chip is now a widely used chip for mid-range phones that focus on high-end performance, while Qualcomm’s Snapdragon 870 is limited to a few phones (also at Rs 40,000).
Over the past few months, the Dimensity 1200 chip has driven several popular midrange phones, all of which have received our recommendations. Realme X7 Max for gamers, Poco F3 GT for gamers and OnePlus Nord 2 (Surprise Surprise) for gamers. Performance levels are at the same level as the Snapdragon 870 and I myself have not had any problems with these phones.
Then there is the Dimension 800U chip that powers the affordable 5G midrange models from Motorola, Realm, Oppo, Vivo and others. Dimension 700 is the default choice for entry-level 5G phones, with companies like Realm, Poco and Samsung relying heavily on them.
In fact, to get the “5G phone” tag, companies are now choosing to go the MediaTek Dimension route. The equally powerful Snapdragon 5050G is only being used on a handful of mobile phones, none of which are particularly attractive.
And, if you venture into the world of affordable 4G-smartphones, it’s MediaTek that powers the most popular models. Helio G95, and lower G series chips are strengthening the most affordable Android phones. Of course, you’ll find the Snapdragon 732G in the Redmi Note model and Moto G models, but each brand prefers the MediaTek-powered option at the same price. In this case the Redmi Note 10S, which is very different from the Redmi Note 10 but it is known for its fast performance.
Why MediaTek is everywhere?
MediaTek will not give a clear answer but there is a simple reason: low cost. MediaTek sells its 4G and 5G chips to manufacturers at low cost, allowing smartphone companies to deliver benefits to customers. And, it’s not that these chips aren’t lagging behind in performance: we’ve seen that most Dimension 700/800/1200 phones balance high levels of performance with good battery life.
On the other hand, Qualcomm chips are expensive this year. For example, the midrange chip with the potential for lower performance than the Snapdragon 778G Dimension 1200, yet the price of the phone using that chip is higher; See Realme GT Master Edition and Motorola Edge 20.
You must be a factor for this year’s chip-laying situation that has crippled several industries. From automobiles to game consoles to smartphones, everyone desperately needs a new chip. MediaTek is somehow able to meet the increased requirements while Qualcomm seems to be on the back foot.
Will MediaTek rule smartphones next year?
At the current pace of expansion, it seems extreme. Qualcomm is limited to the extreme high-end of the smartphone space, where this year it enjoys exclusive with its Snapdragon 888. MediaTek has proven its capabilities with the Dimensity 1200 chip for premium phones and if the company handles its cards properly, it could persuade phone makers to use higher chips for their flagships.
Then there are threats to Qualcomm from phone makers. Google will enter the custom chip manufacturing business with the Pixel 6 this year, while Samsung’s upcoming Raizen-fused Exynos chip has caught our attention. This is mostly BBK brands that are mainly using Qualcomm chips and how long do you think they can resist the idea of making their own chips?
Qualcomm still makes some of the best mobile chips in the business; Make no mistake. We’ve only seen the Snapdragon 778G provide reliable and stable performance on the Realm GT ME, and the same is true of Snapdragon 870-powered phones from Xiaomi, Vivo and IQ. However, we are increasingly seeing that more and more phone makers are embracing MediaTek power for their mainstream phones in order to set those affordable prices. Maybe Qualcomm needs to find a competitive advantage and stay relevant in the case of affordable phones. We are interested to see how the company manages the situation and moves things in its favor.
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