Coocaa is a relatively new entrant in the budget smart TV market in India. The company launched its first offering Coocaa S3U Pro in the market in September. The 32-inch HD ready TV is currently available in India for Rs 12,499 and comes with decent specs, which provides good competition to similar spec TVs priced around Rs 15,000. Here we’ll take a look at how the Coocaa S3U Pro performs and how it stacks up against the competition.
Coocaa S3U Pro Price in India: Rupee. 12,499
Kuka S3U Pro Specifications: 32 inches | IPS LED | A+ Grade Panel | HD Ready (1366×768) | 60Hz refresh rate | 20W Speaker | 4GB Storage | ARM Mali 450 | Coolita OS | 2x HDMI Port | 1x USB Port | 1x Antenna Port | 1x 3.5mm out | 1x Evie In | LAN Port | 2.4GHz band Wi-Fi |
Coocaa S3U Pro: Design and Build
The Coocaa S3U Pro has a plastic build with a shiny silver paint job, which from afar gives the look of a metal body, making it look premium. The chin is quite thick, but it is covered by bezels on the other side, which are thin enough to give the TV a premium look. Now that you get a little closer, the TV feels pretty sturdier.
While reviewing the product, I noticed that after about 4 to 5 days of use the AV in the port stopped working and I had to get a replacement for the unit. The second unit did not face any such problem. However, I would still like you to keep this in mind before making a decision.
For the price, I like the design of the TV, and the build quality is pretty solid.
Kuka S3U Pro: Display
The Kuka S3U Pro sports an HD ready A+ grade display panel with no support for HDR formats. It comes with a peak brightness of 280 nits, which is good for standard dynamic range (SDR) content.
Standard-setting consumption is decent with minor color accuracy error in content, especially when looking at red and green. The error decreases slightly with the slightest change in the setting to display a warmer temperature. While not wanting to mess with all the settings too much, you can make changes to movie presets as well. In that, you’ll notice that colors are a bit more accurate (still not pitch-perfect), but dark scenes become a bit difficult to see due to the display losing a lot of detail.
In its normal presets the TV displays a cool temperature, which I personally like. But reds look faded and it’s better to manually shift the color temperature to the slightly warmer side.
The TV’s brightness is good enough for streaming content and watching programmed content. In a well-lit room, I mostly had no problems with it, especially as my eyes adapted to the drop in quality from my Samsung LED.
If you’re looking at this as the performance of your game console, I’d definitely recommend not getting your hopes high. The Coocaa S3U Pro will get the job done, but don’t accept it for something unprecedented.
Playing games with Game Mode on did nothing more and they played just like they would on any other budget smart TV. I don’t have any equipment to test input lag, but I can definitely be sure that if you’re not a professional gamer and just on a budget, you won’t notice any major input lag during your gaming sessions. Won’t see
I played several games using PS4 on TV, including God of War, GTA 5, Spider-Man, and more. All games played decently in SDR quality with the TV super-samples 1080p footage. I was able to notice the resolution difference and did see some material tearing at times, though, considering the price, I wouldn’t complain as much.
Kuka S3U Pro: Audio
The Coocaa S3U Pro has 20W of sound output via 2 drivers. Speaker sound quality isn’t the best aspect of a TV, and they’ll help you through the day watching news, documentaries, and some soap operas, but when it comes to movies and sports, where a lot of sound is predictable at once. There seems to be a lack of speakers.
The speaker volume level gets pretty loud, but after a point, it gets smaller, so it’s recommended that you don’t dial the volume down to 100.
Kuka S3U Pro: Software
Coocaa S3U Pro runs a custom-developed Linux fork called Coolita OS 1.0. The operating system is still in its infancy and will continue to grow, we have to see it at present. And as of now, I wouldn’t be able to recommend it given the OS’s lack of services and features.
The TV comes with access to YouTube, Eros Now, Hungama Play, and Yupp TV services through dedicated apps, but misses out on major streaming services including Netflix, Prime Video, Disney+ Hotstar, Zee5 and more. You can still access these services using the built-in browser. However, it’s a tedious task, and the browser sometimes clogs up due to heavy loads, especially when loading Disney+ Hotstar.
The TV also doesn’t include a smart assistant, so say goodbye to voice commands, as the only way to navigate it is using the remote control.
While Coolita OS may be a basic smart TV operating system right now, the company has major goals. It told us that it is in talks with all major and local streaming services to bring its content on the platform. But even after a lapse of so many months, till date we have not seen any improvement in this area. But if the Kooka manages to get these onboard, the operating system is pretty clean and doesn’t get in the way, thus I like it.
Kuka S3U Pro: Remote Control
The remote control is pretty basic, similar to the Amazon Fire TV remote. It’s an IR-based remote, which means you have to point it at the TV to control it. YouTube and Hungama are hotkeys for play. The buttons are a bit flimsy and the remote control is easy to use with a very small learning curve.
Kuka S3U Pro: Verdict
The Coocaa S3U Pro manages to undercut most 32-inch smart TVs in terms of price. It has a good display panel which gives decent images with few tweaks. The HD Ready SDR Smart TV is also good for budget gamers who already have a PlayStation or Xbox and want to hook it up to a budget output.
The audio is average and you will get it. Talking about the user interface, Kooka needs to work hard to improve. The basic bare-bones user interface of Coolita OS 1.0 is good, but the company still needs to fix some bugs in the UI and also need to add multiple streaming service providers, which are hugely popular in the country.
Coocaa S3U Pro 32-inch Smart TV after review: A decent TV pulled by its OS first appeared on BGR India.