Meta released its annual report today highlighting the top trends on its platform for the year, but this time focusing mainly on the reels. Titled ‘Reels in Review’, the report reveals that people are increasingly interested in cricketers like Surya Kumar Yadav and musicians like Shubh. It also shows the enthusiasm of people for films like ‘Bhediya’ and the upcoming ‘Pathan’ apart from songs like ‘Kesariya’ and ‘Kachha Badam’.
“Since launching in 2020, Reels has transformed the way people consume and create content on Instagram and Facebook. Our report highlights the topics, trends and moments that will entertain India in 2022, and which are getting us excited for the year ahead, the company said in a statement.
Popular and growing interest on reels
Virat Kohli continues to be one of the most popular hashtags used on Reels, but there is growing interest in Surya Kumar Yadav as well. Musician Shubh also caught the attention of reelers as he has been one of the highest growing hashtags in 2021.
The content of movies and series left its mark on pop culture as people piqued their interest in ‘Bhediya’, ‘Family Guy’, ‘Ek Villain Returns’, ‘Naagin 6’, ‘Vikram’, ‘Mismatch Season 2’ and more Shared ‘Pathan’.
With the recently concluded ICC Men’s Cricket #T20WorldCup and #QatarWorldCup, the sport has been a huge and growing area of interest. More than 1 million reels were created on Instagram related to the ICC T20 World Cup in India.
music on reels
Music, both from our music library and original audio, is trending on Reels on Instagram and Facebook. 15 of the top 20 most used songs on Instagram Reels worldwide are by Indian artistes.
Javed Ali’s ‘Srivalli’ and Neha Kakkar’s ‘Baarish Main Tum’ are some of the top songs that are popular on reels both on Instagram and Facebook for all age groups. Pritam, Arijit Singh and Amitabh Bhattacharya’s ‘Kesariya’, GD Kaur’s ‘Gypsy’, KGF 2’s theme song and Ali Zafar’s ‘Jhoom’ were also the most popular. Retro music like ‘Tumsa Koi Pyaara’ and original audio like ‘Kachha Badam’ also made the list.
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