Instagram is currently focusing on bringing full-screen content to its platform. At the moment, it is working on a new format for photos. According to Instagram CEO Adam Mosseri, the photo-sharing platform will begin testing ultra-tall 9:16 photos in the next few weeks. Currently, it offers 4:5 ratio when displaying images vertically.
Instagram will start testing ultra-tall photos
in weekly Ask me anything episode, Mosseri revealed, “You can have long videos, but you can’t have long photos on Instagram. So we thought maybe we should make sure we treat both equally.” With this format, these pictures will fill the entire screen like reels.
Earlier, this 9:16 ratio was criticized by photographers as it spoiled the picture quality as well as made it awkward. As per a report in The Verge, “The new feed has also added overlay gradients at the bottom of posts to make the text easier to read. But it clashed with the basic nature of the photographers’ work.”
Mosseri has acknowledged that the format isn’t ideal but the company still intends to roll out the ultra-tall photo format. However, this will not make it mandatory for all photographs. Although the format was heavily criticized, it was reported that people reduced their time on the app. To this, Mosseri replied, “I think we need to take a big step back, regroup, and figure out how we want to move forward.”
For the unversed, Instagram recently rolled back its UI changes to include full-screen video posts in feeds (something very similar to TikTok). The platform has also reduced the recommended posts based on algorithms. This happened after Instagram faced massive backlash for these changes. Most prominent celebrities and influencers like Kylie Jenner and Kim Kardashian decided to talk about these changes made by the image-sharing social media platform.
An Instagram post to start testing ultra-tall images like full-screen reels first appeared on BGR India.