Instagram gets a new Collaborative Collections feature: What it does, how it works


Meta-owned Instagram has launched a new “collaborative collections” feature that will let users and their friends save and share images with each other.

According to TechCrunch, with this new feature, people can connect with friends over common interests by saving posts in their group chats or one-on-one DMs to a collaborative archive.

“Now when you go to save a piece of content on feed or from your DMs, you’ll see a new option to create a collaborative collection,” said Instagram head Adam Mosseri.

From there you can give the collection a custom name and share the collection with your friends. Once they have it, your friends can start adding content to the collection from Reels, Explore, Feed and DM can do.”

The report states that any member of the chat can add or remove posts from the archive.

Users also have the option of adding directly to the collaborative archive of posts shared in the chat.

If users want to add a post from the chat to a collaborative collection, tap the bookmark icon that appears next to the post, and then add it to an existing collaborative collection or create a new one, according to the report.

Meanwhile, Instagram has announced that it will be inserting ads into the platform’s search results to reach businesses, products and people actively searching for content.

The ads will appear in a feed that people can scroll through when they tap on a post from the search results.


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