Indian smartphone market to grow by 12% in 2021 despite covid 19 restrictions

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The Indian smartphone market grew by 12% in 2021 despite the COVID-19 pandemic. Analytics firm Canalys in its latest report said that a total of 162 million smartphones were shipped in India in 2021, which is up from 144.7 million smartphones shipped in 2020.

The report said that as the second wave of the pandemic restricted growth in the first two quarters of the year, the smartphone market in India made a strong comeback in the third quarter of the year, with smartphone vendors shipping 44.5 million devices in the last quarter. year, which accounted for 2% growth despite a challenging supply chain.

“The COVID-19 crisis, volatile consumer demand and supply chain disruptions plagued the market this year. Vendors adapt to the changing environment by focusing on omnipresence, diversifying their supply chains and expanding their product mix. For example, vendors such as Realme and Samsung diversify chipset configurations to effectively manage the supply,” Canalys wrote in the report.

“At the same time, smartphone shipments reached an all-time high for the full year, driven by vaccination rollouts, market reopenings and reduced demand,” the company said.

As far as the top sellers are concerned, Xiaomi maintained its top position by shipping 9.3 million smartphones in the fourth quarter of 2021 with a market share of 21%. However, its overall shipments and market share declined by 22% year-on-year as the company shipped 12 million smartphones, which accounted for 27% market share during the same time in 2020.

Similarly, Samsung also maintained its second position in Q4 2021 shipping 8.5 million smartphones, with a market share of 19%. Its market share declined 7% year-on-year as the company shipped 9.2 million smartphones, accounting for 21% market share in Q4 2020.

Interestingly, Realme took it a step further by shipping 7.6 million smartphones, which had a 17% market share in Q4 2021. The company had secured the fifth position by shipping 5.1 million smartphones, with 12% market share during the same time last year. ,

On the other hand, the market share of Vivo and Oppo declined in Q4 2021. Vivo shipped 5.6 million smartphones in Q4 2021, while 7.7 million smartphones were shipped during the same time in 2020. Similarly, Oppo shipped 4.9 million smartphones in the last quarter. 2021 as against 6.1 million smartphones shipped during the same time in 2020.

What about 2022?

As far as the predictions for 2022 are concerned, the firm said that this growth trajectory is expected to continue into 2022 and will be driven by replacement demand and migration of new customers to smartphones.

Sharing the trends, Canalys analyst Sanyam Chaurasia said, “The price of 5G capable smartphones will further fall amid fierce vendor competition, but shipments will be halted in H1 2022 before the component shortage eases.”

The Indian smartphone market grew by 12% in 2021 despite the COVID-19 restrictions first appearing on BGR India.

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