Google has announced a major change to its Play Store policies. The company has introduced a new data deletion policy that aims to empower users with greater clarity and control over their in-app data. It aims to help developers build consumer trust by showcasing the privacy and security practices of their apps in an easy to understand way.
“For apps that enable in-app account creation, developers will soon be required to provide the option to delete accounts and data from within the app and online,” Google wrote in a blogpost.
Simply put, when the new policies go into effect, apps, especially apps that require users to create an account and sign in, should be given an easy way for users to delete all of their data. have to be provided. The company says the new policy is particularly important as it will enable a user to request account and data deletion without reinstalling the app.
“The feature also gives developers a way to provide more choice: users who don’t want to completely delete their account can choose to delete only other data, where applicable (such as activity history, pictures or video),” the company said.
In addition to giving users more control over their data, this policy also gives developers more flexibility to retain certain data points that they may need for regulatory purposes. “For developers who need to retain certain data for legitimate reasons such as security, fraud prevention, or regulatory compliance, you must clearly disclose those data retention practices,” Google Said,
When will this policy be implemented?
Significantly, Google is not yet implementing this new policy of Play Store. Instead, it’s giving developers enough time to make changes to the app and elsewhere. The tech giant said in its blog post that creators have until December 7, 2023 to answer questions about deleting data in their app’s security form. Google Play users will start seeing changes to their app’s store listing in early 2024.
On the other hand, developers who need more time can file for an extension in the Play Console till May 31, 2024, to comply with the new policy.
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