Google has announced privacy labels for its own apps, aimed at providing Google Play users with more information about the data they’re downloading. Initially announced in May 2021, Google’s “Data Protection” section will require developers to provide information about how their apps are collected, shared, and shared, months after Apple’s App Store introduced a privacy label on its App Marketplace. and provide secure user data.
The search engine giant has activated data protection on its store listings in both browser and Android Store apps, but it still requires developers to submit information for listings and requires all developers to use this information for their apps. section to be completed. 20 July.
“We’ve heard from users and app developers that it’s not enough to display the data an app collects without additional context,” Google explained. “That’s why we designed the data protection section so that developers can clearly mark what data is being collected and for what purposes.”
Here’s what developers can show in the Data Protection section:
Is the developer collecting the data and for what purpose.
Is the developer sharing the data with third parties.
App’s security practices, such as encryption of data in transit and whether users can ask for data to be deleted.
Whether an eligible app has committed to complying with Google Play’s Family Policy to better protect children in the Play Store.
Have the developer validate their security practices against a global security standard (more specifically, MASVS).
Apple Mail Privacy Protection
Meanwhile, Apple expanded its privacy-focused approach to another level with new security features in iOS 15, iPadOS 15, macOS Monterey and watchOS 8, which help users better control and manage access to their data.
In the Mail app, the new ‘Mail Privacy Protection’ prevents senders from using invisible pixels to collect user information.
The feature helps prevent senders from knowing when users open an email, and masks their IP address so that it can’t be linked to other online activity or their location, the company said during its major WWDC21 developer conference. can be determined.
“Privacy has been central to our work at Apple from the start,” said Craig Federighi, Apple’s senior vice president of software engineering.
A Google Play post now showing what data apps collect, how they use it first appeared on BGR India.