Google may be testing Blue Tick for search ads


Inspired by Twitter and Meta, Google is now experimenting with displaying blue check marks on certain search ads for advertisers that have been verified by Google Ads. As Search Engine Land reports, the Google Ads blue label consists of a blue circle with a ridge and a checkmark inside it.

Blue Badges are part of the ongoing Google Advertiser Verification program. SEO analyst Khushal Bherwani first noticed Google testing for blue checkmarks for verified advertisers. “Google now shows verified blue tick mark icon on sponsored. For verified business,” he posted on Twitter.

Google is yet to comment officially on the new feature for Verified Ads. The report states that the blue badge can help distinguish the ad from other ads that do not have a check mark, “potentially leading to higher click-through rates and conversions”.

Meanwhile, Meta CEO Mark Zuckerberg announced last month that the company was launching its paid subscription plans for Facebook and Instagram for users based in the US. First launched in Australia and New Zealand, the “Meta Verified” plan offers a verified label, improved protection against impersonation, and direct access to customer support. Subscription plans cost $11.99 per month for web and $14.99 per month for mobile. A recent report has revealed the Indian prices of Meta Verified. When subscribing on the web, the verification subscription will cost Rs 1,049 per month, but the app-based subscription will cost Rs 1,450 per month.

Meta’s move comes weeks after Twitter announced paid verification. Chief executive Elon Musk said that Blue Checkmark will be given only to Twitter Blue subscribers, whose price in India starts at Rs 650 monthly. Last week, Twitter said that all legacy verified users would lose the blue checkmark starting April 1, unless they subscribed to Twitter Blue. Many legacy verified users refused to pay for the blue checkmark in protest. However, all legacy verified users woke up on Monday morning to a confusing note that had not disappeared from their profiles when they tapped the blue tick. The message states that this user may be a member of Twitter Blue or is a legacy verified user.

– Written with inputs from IANS

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