Garena Free Fire partners with Justin Bieber for first in-game performance

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Garena has announced a partnership with global icon Justin Bieber as part of Free Fire’s 5th anniversary celebration. According to Garena, the festivities include bringing back players’ favorite themed content, special prizes and gifts, as well as a range of collaborative programs and activities in the game and beyond.

Justin Bieber said, “I’m excited to partner with Garena Free Fire to have this opportunity to entertain our fans around the world.” “This collaboration with Free Fire has allowed us to explore the different dimensions in which we can integrate our music with the game and I can’t wait for everyone to enjoy what we put into the hard work behind the scenes. of it.”

In-game performance of Free Fire with Justin Bieber

Free Fire will host its first in-game performance on August 27th, with Justin Bieber set to debut a special track as part of 5th anniversary celebrations. Players will also have the chance to use an interactive set-up, use Groove with custom emotes, participate in minigames, and potentially perform with an avatar of Justin Bieber on stage. More details will be released in the coming weeks.

“The tremendous support we’ve received from our global community of fans and players over the years has made Free Fire what it is today, and this celebration is for them,” said Garena’s Free Fire creator Harold Teo. “We are excited and humbled to partner with a global icon such as Justin Bieber, whose influence in fashion and music has undoubtedly inspired many people around the world, including our Free Fire community that continues to fight through the genre. The celebration of the 5th anniversary of Free Fire will be the biggest ever and I am sure the events we have planned will thrill our fans and players.

“Consumers are looking for immersive experiences that combine their passions in a unique yet organic way,” said Rachel Schlegel, accounts director for UTA Esports. “The integration is not new, but the sheer scale of unique in-game opportunities with a globally renowned artist is what makes this partnership so dynamic.”

Garena made a first appearance on BGR India for a first in-game performance alongside Free Fire partners Justin Bieber.



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