Facebook’s parent company Meta has announced that from January 19, 2022, it will begin removing sensitive ads targeting issues related to health, race or ethnicity, political affiliation, religion or sexual orientation.
It is important to note that the shifting of interest targeting options is not based on people’s physical characteristics or personal characteristics, but rather on issues such as human interaction with the content of the platform.
“From January 19, 2022, we will remove detailed targeting options that relate to issues that may be perceived as sensitive by people, such as the reasons for mentioning options, organizations or public figures related to health, race or ethnicity, political affiliation, religion or sexual orientation. The company said in a statement.
According to the company, it has heard concerns from experts that such targeting options could be used in a way that leads to a negative experience for people in the under-represented group.
“Some of our advertising partners are concerned about the removal of these targeting options because of their ability to help create positive social change, while others understand the decision to remove them,” the firm added.
Meta said earlier this month that it had removed more than 30 million pieces of content from Facebook and Instagram in India in September, as it faced tighter security over user data privacy.
According to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the social network has worked on 26.9 million content across 10 policies for Facebook and 3.2 million content across 9 policies for Instagram, the company said in its monthly report.
“This report will contain details of content actively removed using our automated tools and details of user complaints received and action taken,” a Meta spokesman said in a statement.
“As per the IT rules, we have published our fourth monthly compliance report for a period of 30 days (September 01 to September 30),” the spokesperson added.
(With input from IANS)
Facebook, Instagram first appeared on BGR India to remove ‘sensitive’ ads related to health, race or ethnicity and much more.