Explained: What is the Bully by App controversy?


During New Year’s weekend, many women (especially Muslim) were photographed with the caption “Aaj ki aapki bulli bai hai…”. Your Twitter timeline may have been flooded. If you’re wondering what those photos and hashtags are like #BulliBai #BulliDeals, #SulliDeals, we’ve got you covered here.

Know here what the Bulli Bai app is and why Indian Muslim women were put up for auction on online platforms.

Read: Woman shares how she was put up for sale online

What is Bulli Bai App Controversy?

Bully Bai is an app developed by a group of Indians (most of them are yet to be identified) from across the country to trick people and make financial gains.

-The idea behind the app is to put Indian women (mostly Muslim) up for auction and earn money in return.

-In case you are wondering, these are fake auctions created by cybercriminals to trick users into thinking they got a woman for money. Fortunately, no such actual auction event has been reported so far.

In incidents like bully bye, cyber criminals take pictures of popular women, celebs, influencers, journalists etc from internet and use them for their financial gain.

These online scammers steal pictures of these women from their social media accounts and list them on the platform. Hence, it makes it mandatory for women (unfortunately) to always lock their profile or make their profile private.

Soon after several posts from the Bulli Bai app were circulated on Twitter, the government directed social media platforms to remove such abusive posts with immediate effect.

At present, two students have been detained in the Bully Bye App case, one from Mumbai and one from Bangalore. Additionally, earlier today, a woman from Uttarakhand was also detained in the case.

Unfortunately, this is not the first time such an incident has happened. A similar incident happened last year called Sully Deals, which created a stir on the internet. Even in the Sully Deal controversy, photographs of Indian Muslim women were put up for auction.

While the bully by app controversy has taken a political turn, there is much more to it. Incidents like these mean how insecure women are on the internet these days, regardless of their religion.

Post Explained: What’s the Bully by App Controversy? Appeared first on BGR India.

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