In 2022, ASUS plans to continue to be a leader in the premium RTX segment (RTX 3050 to RTX 3080Ti), with a focus on the ROG Strix, Zephyrus and Flow series. The company aims to be the number one brand in the GTX 1650 segment by focusing on the following TUF Gaming Series, A top official told BGR.in that ASUS aims to achieve 35 percent in the second half of 2022, and over 40 percent market share in 2023 through an aggressive store expansion strategy and by capitalizing on the brand’s design and innovation. will challenge.
The vision of the brand in India is to build and support the eSports ecosystem. Recently, there has been a shift towards the generalization of e-gaming.
“We are proud to be able to deliver the best possible gaming experience to our customers by creating a synergy between cutting-edge technology, innovation and versatility. We recently launched the refreshed TUF Dash F15 2022 model series that delivers a cleaner, more professional look with a state-of-the-art combination of CPU and GPU. With the new set of goals for 2022, we are optimistic about further enhancing the gaming experience and gaming ecosystem of Indian gamers,” said Arnold Su, Business Head, Consumer & Gaming PC, System Business Group, ASUS India.
The gaming industry of India has grown rapidly in the last few years. As per the Statista study, the Indian gaming sector was valued at over INR 90 billion in the financial year 2020 and is expected to reach INR 143 billion by the end of 2022. Rapid digitization by COVID has given prominence to the gaming industry. India is expected to see further growth in the coming years. The adoption of gaming in India has increased due to the implementation of new age technologies, high internet rates and affordable products. But the challenge remains in terms of infrastructure.
“There is a dire need to accelerate infrastructure development to allow budding esports gamers in India to hone their skills and represent the country at the international level. ASUS ROG has been at the forefront of this revolution since inception and has been instrumental in building a strong e-sports ecosystem and community in India. Each initiative like ROG Academy or Showdown is designed to guide, mentor and challenge the growing talent in the industry with the right infrastructure to help them develop the skills they need to compete at national and global level, Arnold noted.
The brand has introduced its new line-up for working professionals, creators and gamers. Recently, in the month of June, the company introduced the latest Zenbook S13 (UM5302) in the non-gaming segment, while the Flow Z13 along with the TUF Dash F15 was introduced in the gaming segment.
Speaking about the supply chain challenge, he said that there was a gap due to the high demand for laptops. However, by early 2022, he noticed that demand was returning to normal, and the supply chain did not see any problems in meeting current requirements. “We have enough stock. Though there was a definite challenge with supplies initially, but overall, we do not see any challenge now,” he explained.
Meanwhile, India already has 9 percent of the market for the convertible series. Hence, ASUS is going to increase the product lineup for the convertible series, apart from introducing new machines for the creators in India. It will focus on superior performance, and innovative, flexible products to capture the market and become an overall player.
ASUS targets gaming space with ROG, TUF laptops to hit aggressive targets in India Post first featured on BGR India.