Apple sees worst drop in Mac sales as pandemic-induced demand slows


According to a report by International Data Corporation (IDC), Apple suffered its biggest slump in shipments of personal computers in the first quarter. The 40.5 percent drop in shipments is Apple’s worst since 2000, which the report said marked the end of the pandemic boom.

During the pandemic, when people were forced to stay indoors, Mac sales increased due to the unexpected demand for personal computers that could facilitate remote learning and working. But as the pandemic subsided and offices and schools began to reopen, demand began to wane. IDC reported that total PC shipments declined 29 percent to 56.9 million units.

Apple suffered the most as it sold only 4.1 million units between January and March this year. Market leaders Lenovo and Dell saw declines of more than 30 percent each, while HP’s PC shipments declined by 24.2 percent. The IDC report said that Asus closed the quarter with a decline of 30.3 percent.

The drop in shipments of Mac devices is bad news for Apple, which launched some highly anticipated products during the pandemic. While it revamped the MacBook Air around the start of the pandemic, last year Apple wowed customers with the launch of the M2 MacBook Pro and M2 Mac Mini. The M2-powered machines did not sell as much as the first crop of Apple M-powered Mac devices.

During an earnings call in February, Apple’s chief financial officer Luca Maestri said the company expected a double-digit percentage decline in Mac revenue in the March quarter. Chief Executive Officer Tim Cook said sales of the current MacBook are bound to decline due to the successful computer product launch last year.

The post Apple sees worst-ever decline in Mac sales as pandemic-driven demand appeared first on Techlusive.

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