Apple is working on launching a hardware subscription service for iPhones and iPads. The move will make owning an iPhone or iPad as easy as paying a monthly rental for an app.
Bloomberg reports that Apple plans to enable customers to subscribe to their preferred hardware (i.e., iPhone or iPad) with the same Apple ID and App Store account they use to purchase apps and subscribe to various services. We do. The program will differ in that it will not split the price of the device into 12 or 24 monthly installments. Instead, this subscription will be based on the service’s charge, which in turn will be based on the device selected by the user.
The report also said that Apple plans to allow customers to swap out their devices for the new model when new hardware comes out as part of its upcoming hardware subscription service.
In addition, the report states that the company is in internal discussions to add the hardware subscription service to its AppleCare technical support plans and Apple One bundles, which were launched in 2020 and allow users to access many of Apple’s services such as TV+. Allows subscribing to Arcade. Music, Fitness+ and iCloud storage and more.
Notably, Apple has been working on its own hardware subscription service for some time now. However, its plans to launch the service were put on hold due to the company’s ‘Buy Now, Pay Later’ program to launch more quickly. Now, the company is expected to launch the service in late 2022 or early 2023.
It is worth noting that this is not the first attempt that Apple is making its devices more accessible to users. The company launched the iPhone Upgrade Program back in 2015, enabling users to spread the cost of the iPhone over 24 months. This enabled users to upgrade to a new iPhone model every 12 months. In addition, the company also allows Apple Card users to split the cost of an iPhone or Apple Watch over 24 months and the cost of an iPad or Mac over a period of 12 months.
If announced, it would be the first time Apple would launch a subscription service that is similar to leasing a device. This will make it easier for users to buy its devices, but it could also help the company generate more revenue, the report said.
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